Collection: Pre-Fall 2021 Fashion.
Print: Vuokko Eskolin-Nurmesniemi (1953).
Material: 100% woven cotton.
Description: The Jokapoika button-up shirt is made of cotton and features a special colour mix of the Piccolo pattern, which is printed in Helsinki. The unisex shirt has a loose fit, a straight cut to the hemline, little side slits, and a chest pocket. Metal buttons secure the front closure and cuffs. In 1953, the very year she joined Marimekko, Vuokko Eskolin-Nurmesniemi created Piccolo, a striped fabric pattern painted with vivid brushstrokes. Three years later, the Jokapoika (every boy) shirt made from the fabric appeared in stores and the streets – for good, it seems.
Care: Machine wash warm, no tumble dry. Wash with like colors. Can be dry-cleaned.
About: Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. Marimekko products are sold in about 40 countries.